Should cleanliness drives be incentivized to encourage people in India?

The case for incentivising cleanliness drives: that low participation reflects the shared nature of the good rather than public character, and that a reward can re-price contribution and carry a drive past the point where the norm sustains itself.

The case against incentivising cleanliness drives: that payment turns a civic disposition into a transaction that stops when the money does, and that rewards can only attach to proxies which are gamed and spent where need is least.