Advertisements helps businesses grow

Advertising is simply a technique to help a business grow; there is nothing morally wrong about it. The benefits of advertising include attracting new customers and helping a business to sell more products and services to existing customers. Advertising can potentially increase visibility within the industry that it is operating in, helping to attract partners who can expand the business. ^[1] For an online business, advertising can attract people to the landing page, where you can convert the visitor into a customer. If the business has a physical presence, such as retail shops, using newspaper adverts or mailers to publicise a new location can increase the business’s foot traffic. A small business may even benefit from national advertising to expand into new territories, and advertising for new staff helps to spread awareness of current job vacancies the business is offering. Both of these methods will help a business to grow. Furthermore, advertising can help to amplify word of mouth. About 85% of small businesses report that they receive most of their customers through word of mouth, according to a study by Small Business Trends.^[2]The more customers you gain through advertising, the more happy customers you have to spread word of mouth praise about the business. Apple hit many headlines in 2015 when they increased their global advertising budget by 50% to a record $1.8 billion.^[3] By doing this, Apple recognises how essential advertising is to increase awareness of their products, so it is important to utilise online and offline channels to grow like Apple. Therefore, there is nothing morally wrong about advertising. It is an essential method employed to help the growth of businesses, and, without it, many industries and major corporations would not be anywhere close to the size that they are today.

[P1] Advertising attracts customers to business. [P2] Advertising is good for business. [P3] Businesses would fail without advertising.