The Islamic State of Iraq and the Levant (ISIS) is a terrorist militant organization seeking to establish itself as state and as a self-proclaimed Islamic caliphate. Under the ideology of Salafism, a conservative interpretation and movement of Sunni Islam, and describing its efforts as a jihad, many point to how religion is at the core of ISIS. However, many others argue that the Islamic State's primary motivations are more political, using religion as a veil to increase its legitimacy and as a recruitment strategy.
Yes, religion is the primary factor.
ISIS has revolved itself as an organization and movement around an Salafist interpretation of Islam.
People join ISIS for clear religious goals
The Islamic State's ultimate goals are centered around returning to the ideals of Salafi/Wahhab Islam.