Why is Fortnite so addictive?

Fortnite is a video game from Epic games that has captured the attention of millions around the globe. Players compete in a shooter style game, with crazy outfits, fun dance moves, wild weapons, and fort building. But why has this game become so so popular?

“Lose by a little, win by a lot” engagement strategy

Epic Games hired psychologists to make the game as addictive as possible

There are 250 million players of Fortnite so it has strong network effects

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This page was last edited on Saturday, 14 Nov 2020 at 12:56 UTC