Simon Oliver Sinek (born October 9, 1973) is a British-born American author and motivational speaker. He is the author of five books, including Start With Why (2009) and The Infinite Game (2019).
- from Wikipedia
“It's as if they are standing at the foot of a mountain and they have this abstract concept called 'impact' that they want to have in the world, which is the summit, what they don't see is the mountain.”