Emojis are used by businesses to expand their customer base

According to a 2019 Forbes article, emoticons are not simply new elements to our textual language, but have also become a significant tool in business. Vik Verma, CEO of 8x8, explains that emoticons have made communication far easier for his employees, and he believes their fast-paced environment cannot “afford miscommunications” anyway.^[1][2] Domino’s Anyware Initiative now uses emoticons to make pizza sales. Instructions for this new system are online and even found on their napkin boxes inside Domino’s stores. A customer can text a code using a pizza emoji and once they set up their ordering account, they can enable pizza orders from Twitter, Facebook Messenger, the smart watch, and other messaging devices. Ordering a pizza can truly be as easy as an impulse-click.^[3] ZoomInfo claims that emojis are an incredibly smart marketing tool because ZoomInfo's clients are likely from younger generations and more have grown up with emojis built into their textual lingual system. According to studies reported by ZoomInfo, 76% of Americans who filled out a survey even use emoji in their professional communication. 70% of people believe that emoticons actually express their internal life better than their words could.^[4] According to studies reported by Campaign Live, there is significant proof that customers are more willing to engage with companies if they use emoji that they can relate to. 51% of participants said they are more likely to click on a company’s post if it uses emojis in general. 6 out of 10 people favor companies that use emojis that somehow speak to their own persona; in some ways, customers are looking to be able to relate to the companies they are involved with, and business are clearly picking up on this inclination.^[5]