Kanye West is simply promoting his new album, 'God's Country'
Kanye Wests's presidential bid is a PR stunt designed to promote Kanye West's new album, "God's Country". Predictably his presidential bid attracted a lot of media attention, which will be used to sell more record copies.
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Context
In March 2020, Kanye recorded his tenth studio album "God's Country". Many see his Tweet announcement as a bid to shift the world's attention back to him and his music before its release.
The Argument
As Forbes Entertainment Editor Brian Rolli writes of Kanye's Presidential bid, "There are two types of people in this world: those who believe Kanye West is actually running for president, and those who know how album promotional cycles work."[1]
West has taken none of the steps necessary to register as a Presidential candidate. Instead, his energies have been focused on his soon-to-be-released album. There is absolutely no evidence to suggest that this is anything other than a promotional stunt in the lead up to the album coming out.